As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. event : evt, [2] As of 2013, it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services. How Is That a Good Thing? He also serves as Managing Director at Click Ventures. window.mc4wp.listeners.push( Read official press releases and announcements. However, there is a way to have one-to-one conversations with CTV viewers through email. 4 Mediaocean reviews. The advertisers need somebody who's independent working on their behalf, but importantly they also need somebody with the scale and weight to be a counterbalance for them in this ecosystem. on: function(evt, cb) { Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. A Other key executives are: [14] [15] Nick Galassi, co-founder & CFO John Nardone, President Products and services [ edit] The company provides advertising purchasing, accounting, communication, advertising integration, and other services. No credit card required. There will no longer be a single currency in our marketplace. Sign up for a free account. Were moving very aggressively to extend that creative capability. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. He explains it as a natural cycle in private equity where Vista held ownership for over six years. All Rights Reserved. Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Sign in to enter the largest storehouse of C-level execut He comes to. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. [5] Vista Equity Partners acquired a majority stake in Mediaocean in 2015. He holds a BS in Accounting & Business from the University of Albany and is a CPA. Bloomberg Surveillance, covering the latest news in finance, economics and investments. TA is the the firm that owned Flashtalking, which Mediaocean acquired for $500 million earlier this year. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow from planning and buying, to analyzing and optimizing, to invoicing and payments. Bill is an avid and active angel investor through Click Ventures. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. Were going to integrate our products and go to market. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. www.vbprofiles.com is now www.topionetworks.com. Bill Wise CEO at Mediaocean New York City Metropolitan Area 500+ connections Bill and Matt take a deep dive around the challenges of interoperability among digital platforms and TV, measurement vs. currency, the needs for identity, and the right balance between efficiency versus price. listeners: [], [11], In July 2020, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights. } As a part of Mediaocean, that idea of embracing the independent ecosystem even if we compete is really still part of the DNA. (business & personal). Flashtalking has its own verification platform, but we still integrate with DoubleVerify and Moat. As one blogger sums up scathingly: . Mediaocean is an advertising services and software company, headquartered in New York City. Its gonna be a year of reckoning for sure. 120 Broadway, New York City, New York 10271, US, View [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. So it's in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. Mediaocean's Bill Wise: Convergence Is A Planning & Measurement Problem. window.mc4wp.listeners.push( He comes to Mediaocean from his role as CEO of media systems provider MediaBank. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. Beet.TV is published by Beet Media, LLC. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. He explains it as a natural cycle in private equity where Vista held ownership for over six years. Angel, Fund of Funds, Venture Capital), This describes the stage of investor this person is (e.g. They have done that for the open web. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. Same platform but with new and improved features. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. The deal is a bid by Mediaocean to keep up, said Bill Wise, the firm's chief executive. In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. He is also chairman of MediaWallah. Thank you for accessing our content on the Topio Networks Market Intelligence Center. Flashtalking is the leader in dynamic creative optimization. But the new privacy environment makes sharing audience data understandably limited. Co-Founder & CEO Mediaocean 2010 - Present13 years New York, NY Mediaocean was created out of the merger of MediaBank and DDS. We were unable to estimate an accurate net revenue figure. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Great conversation. Ashlee Vance explores innovations in new tech, software, engineering, and science in places outside of Silicon Valley. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. And at the same time, all the legacy ad servers that kind of control the market found themselves under the hoods of Google, Facebook and Amazon. Get the full list, To view Bill Wises complete advisory roles history, request access, Morningstar Institutional Equity Research. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. Mediaocean is the leading software platform provider for the marketing world. [16], Advertising services and software company, Learn how and when to remove this template message, "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup", "Lefkofsky's ad tech firm closes merger with rival", "Mediaocean to Sell Stake to Vista Equity Partners", "Mediaocean and 4C Partner to Improve Cross-channel Marketing", "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation", "Vista Equity Partners Explores Sale of Mediaocean", "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access", "Mediaocean Acquires MBS to Expand European Operations", "Data science media startup 4C Insights is being acquired by Mediaocean", "Mediaocean to Buy Adtech Company Flashtalking for $500 Million", "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup", "AOL Fishes Where TV Dollars Are: Mediaocean", https://en.wikipedia.org/w/index.php?title=Mediaocean&oldid=1117443133, Information technology companies of the United States, Articles with dead external links from May 2016, Articles with a promotional tone from October 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 October 2022, at 19:21. (function() { He is also a Co-Founder and serves as Chairman at Yobi. With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement, Nasdaq-Based Ads Exchange Plans To Bring Wall St. Trading To Digital Media, FastPay to Host Inaugural FastForward Conference for Financial Experts and Officers in Digital Media and Technology. Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. He holds a B.S. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. We look forward to further enabling your success in the days, months, and years to come. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. There will no longer be a single currency in our marketplace. Bill is on the board of directors of AddThis and the Ad Council. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Europe, Menlo Park, China), Where the person is located (e.g. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants. We announced a partnership with 4C in 2017. window.mc4wp = window.mc4wp || { You can read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal. The the Vista Partners majority stake in the company has been acquired by two PE firms: CVC Capital Partners along with TA Associates. } We are excited to share that Mediaocean has entered into a definitive agreement to acquire 4CInsights (4C). NARDONE: Weve just launched our dynamic creative capabilities into Facebook and YouTube. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. [12], In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking. The value of the transaction has not been disclosed. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. We spoke with Mediaocean CEO Bill Wise about the new investors. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. CVC is Europes largest private equity firm. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. Up to 5 } Copyright 2023 Beet Media, LLC. He comes to Mediaocean from his role as Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. Bill Wise is based in Austin TX. Thanks Matt and Bill. NARDONE: Its more important than ever. NARDONE: We both also embrace the ecosystem broadly. Today, that deal closed. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. Diversity of thought and experience makes us stronger. In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. Beet.TV is published by Beet Media, LLC. Read official press releases and announcements. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. That said, there's things that you can do when you own the connections when it's all one company that creates new advantages we're super committed to make our own properties work together seamlessly. Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Bill Wise. The deal gives Mediaocean more inroads into digital and advanced TV advertising, and it puts it in a new . WISE: We're going to have a lot of options. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. Get Bill Wise's email address (b*****@mediaocean.com) and phone number (917817..) at RocketReach. Bill Wise, Co-Founder and CEO, Mediaocean Details Year of Investment: 2015 Portfolio Status: Current Headquarters: New York, NY Website: mediaocean.com Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation and reporting across every media channel. The Mediaocean integration is the single largest Flashtalking has as a company. Here Are Four Ways to Spot Greenwashing, The White House Is Considering Broad Actions to ExpandTenant Protections, The School Board Queen Endorsed by Florida Governor Ron DeSantis, The School Board Queen: How a Florida Mom Is Shaking Up US Education, Ryan Salame Invested Big In ASmall Town, Now Its Tangled Up In FTXs Fallout(Podcast), Fight to Regulate Crypto atCrossroads as Ripple Ruling Looms. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 . Vista made its investment in Mediaocean in 2015. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. Kapoor says marketers like him are trying out the emerging software category. Bill Wise, CEO, Mediaocean: #MediaSnack Meets 330 views Apr 30, 2021 8 Dislike Share ID Comms One of the most successful and well-connected media operators in the US, Bill Wise's shares. "Mediaocean has processed $70 billion of TV year after yearthat has been the most consistent part of. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. forms: { A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. Has entered into a definitive agreement to acquire 4CInsights ( 4C ) company has. Avid and active angel investor through Click Ventures to connect [ ] advanced TV advertising, and more on... 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